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“ I enjoy coming here for our Outbacks regular car service. One occasion I didn’t feel the service clerk was fully understanding the gravity of an issue/complaint, so I spoke with the service manager who made me feel very welcome and helped to resolve the issue. Every time I go in I continue to feel welcome and heard. ”
“ I recently visited Napleton Subaru. Everyone was so professional, helpful and knowledgeable, especially Jacob who helped me with my purchase. I thoroughly recommend a Subaru and especially this company. Thank you for a pleasant experience. I will enjoy my new vehicle! ”
“ I was interested in the Subaru Crosstrek. I have had a Mini Cooper or Toyota for most of life, so Subaru was new to me. Dan was my salesman and he was extremely helpful and knowledgeable. I now own a Subaru Crosstrek and really enjoy it. Thank you Dan for help in my decision to try Subaru. ”
“ I recently purchased a 2025 Subaru Forester at Napleton Subaru in Rockford, IL. I have purchased many new cars in my lifetime, and this was by far the most "comfortable" car purchase ever. There was no pressure, and I was given tons of great information about each of the many styles, and they went above and beyond to get me exactly the color that I wanted with the exact features I wanted. They were recommended by our neighbors that have had years of great service experiences there. When I picked up my new car, every feature was explained, and they even paired my phone with the tech in the car. Excellent service. ”
“ A pleasant car buying experience. Dan treated us respectfully and wasn't high pressure. Definitely a professional! We love our Subaru Forester wilderness. Thanks again we will be back for sure! ”
“ The salesman, Dan, was very helpful and knowledgeable about the different models. I was able to find a car that had all of the features I was looking for. This is my first experience with a Subaru, and I have really enjoyed all of the safety features that are included in the Forrester Limited. Napleton takes extra care to make sure you understand and know how to use all of the features of the car. I would highly recommend them. ”
“ This is by far the best dealership I have been to. I had initially purchased a WRX from them in 2022. Due to some changing needs, I needed a truck so the WRX had to go (temporarily.. It'll be back). The truck I ended up purchasing turned out to be a HEADACHE... So, here's my review of this dealer... Ashlee in service was fantastic in helping me fix my vehicle and provided me with a loaned vehicle. I had purchased a used GM vehicle from a dealership in another state which turned out to be absolutely riddled with problems. I contacted Napleton Subaru who I knew also was paired with Cadillac. I spoke with Ashlee on the phone who was nothing but reassuring. I was informed I could bring my vehicle in for a diagnostic. It turned out the FSCM which had just been replaced was bad. Ashlee paired my vehicle up with Bucky who performed all of the service on my vehicle. Bucky went through my vehicle and had Ashlee order the new FSCM. After a few weeks of waiting on the backordered part, the new part had finally arrived. YES! I brought my vehicle back to Bucky's expertise and he had the parts swapped out within an hour along with an oil change. After replacing the part, Bucky found my fuel pump had also gone bad at some point. Ashlee worked with Napleton and they "good willed" the fuel pump since it was just out of warranty. I dropped my vehicle back off and Bucky worked his magic and got everything fixed! No check engine lights, no sputtering, NO PROBLEMS! Thanks to Ashlee, Bucky and the rest of Napleton's service team, I will continuously be visiting this dealership and I highly recommend others do as well! ”
“ My wife just made a purchase there. Outstanding salesperson Christian I think his name was. Very well informed, no pressure, good energy. The overall experience was one of going to the dentist and having a pain free experience. More dealerships should operate as Napleton does. Everyone was friendly in a way that felt sincere and not forced. From sales to financing, it was a surprisingly pleasant experience. ”
About
Napleton Subaru
Welcome to Napleton Subaru, your premier destination for everything Subaru right here in Rockford, Illinois. Located at 505 N Perryville Rd, this dealership is not just about selling cars; it's about creating a lasting relationship with every customer who walks through the door. With a commitment to exceptional service, Napleton Subaru stands out as a beacon of professionalism and customer care.
Customers have consistently praised the welcoming atmosphere and knowledgeable staff. Take it from satisfied buyers like Jeremy Stark, who appreciates how issues are handled promptly by the service manager, ensuring every concern is taken seriously. It’s this level of attention that fosters trust and loyalty.
In the bustling automotive marketplace, Napleton Subaru shines with its dedicated team. Barbara Mandt highlights Jacob's exceptional support during her purchase, praising the staff's professionalism and expertise. It's experiences like these that make car buying not just a transaction but a memorable chapter in a customer’s journey.
The enthusiasm for Subaru vehicles is palpable at this dealership. Customers like Sarah Wolfe have found new love in models like the Subaru Crosstrek, guided by the knowledgeable sales staff who make the transition easy and enjoyable. Dan's help reassures first-time Subaru owners and enhances their confidence in this reliable brand.
Moreover, Karen Mazzaroli’s experience with her 2025 Subaru Forester stands testament to Napleton Subaru's commitment to a stress-free buying environment. Customers appreciate the absence of pressure tactics and the abundance of helpful information. They go the extra mile to customize your purchase, right down to the color and features, creating a tailored experience for every buyer.
For those seeking a trustworthy and pleasant car buying experience, Napleton Subaru not only delivers quality vehicles but also promises a positive, customer-centric encounter. Jay Dispensa echoes this sentiment, finding their car purchase both respectful and enjoyable—qualities that keep customers coming back for more.
In essence, Napleton Subaru is more than just a dealership; it's a community hub for Subaru enthusiasts and prospective buyers alike. With a focus on service, knowledge, and customer satisfaction, it continues to carve its niche as a beloved establishment in Rockford. So whether you’re in the market for a new car or need servicing for your current vehicle, take a trip to Napleton Subaru and experience the exceptional care they provide.
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